The best marketing automation tool for B2B lead generation depends on your specific needs, but popular options include HubSpot, Marketo, Pardot, Active Campaign, and Salesforce Marketing Cloud. HubSpot offers a comprehensive suite, Marketo is robust for larger enterprises, Pardot integrates well with Salesforce, Active Campaign is versatile, and Salesforce Marketing Cloud is ideal for enterprise-level solutions. Choose based on factors like budget, scalability, integration, and ease of use.
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